
PROJECT TITLE
WE PROUDLY PARTNERED TO LOCALIZE THE BRAND GUIDELINE OF RÉMY LOUIS XIII INTO VIETNAMESE
When we speak of Rémy Martin Louis XIII, we are not merely referring to a prestigious cognac, but to an enduring legacy of French artistry and heritage spanning centuries.
We – Chera Agency – are honored to accompany this iconic brand in fully localizing its Brand Guideline into Vietnamese, aiming to deliver the authentic spirit and luxurious identity of Louis XIII to Vietnamese audiences with precision and elegance.
This project was more than just translation. It was a process of brand language recreation – where every word, tone, and visual had to reflect the refined sophistication, cultural depth, and timeless luxury embedded in the brand’s DNA.
Through each line and design principle, we helped craft a Vietnamese version of the Brand Guideline that is not only linguistically accurate, but also aesthetic, evocative, and worthy of the legacy that Louis XIII represents.



















